Born in the 80s in Sao Paulo, Brazil, my experience in communications and advertising goes all the way back to 2005 and includes several Advertising, Branding, Online, Social Media, CSR and Full-Service Agencies, until I became Head of Strategic Planning and department leader. In 2013 I moved to Berlin, however, the high quality of my work and my reputation in the Brazilian market allowed me to keep working for some clients from Berlin to Sao Paulo for the next years.
During my first years in Berlin, my German skills were improving really fast. I started a Master in History at Humboldt (in German) and almost at the same time I was hired by a German Real Estate Company to manage their Marketing department and projects, where I’ve worked for two years. This experience together with my personal networking skills allowed me to expand my networking in the Media- and Advertising-Industry in Berlin very quickly.
In the Summer of 2018 I’ve decided it was time to set a new career-goal and started to develop myself as a self-employed consultant for the European Market, focusing in Germany and Berlin. My main objective ist to help agencies, brands, companies, products, startups, institutions and NGOs to achieve their marketing-goals with strategy, high-performance, creativity and sustainability.
You can see more of my journey below.
Fernanda C. A. Czarnobai
2016 (on hold):
Master of Arts – Modern European History
Humboldt-Universität zu Berlin
Post Graduation MBA in Business Administration and Marketing
Fundação Armando Alvares Penteado – FAAP
Extent course in Cultural Sponsorship and Cultural Marketing
Escola Superior de Propaganda e Marketing de Sao Paulo – ESPM São Paulo
Bachelor in History
Pontificia Universidade Catolica de São Paulo - PUC-SP
Portuguese – Mother tongue
English – C2
German – C1/C2
Spanish – B1/B2
2019 – 2020: Systemic Process Modelling in Nature – Method by Bettina Grote
2019: Certified Harmonic Sound & Vibrational Massage MSAV – Method by Angelo Gramaglia – Level 1
1986 – present: Musician and multi-instrumentalist
2018 – present: Senior independent consultant for Strategic Planning (Marketing, Advertising, Digital, CSR and translation) / Berlin
2016–2018: Marketing Manager at Cresco Capital Group / Berlin
2013–2016: Sr. Strategic Planner (Advertising, Digital, CSR) and Translator - freelancing from Berlin for São Paulo Agencies and Clients / Berlin-São Paulo
2011–2013: Head of Strategic Planning (Advertising, Digital, CSR) at Repense Comunicação / São Paulo
2010–2011: Account Director, Project-Manager and Online Planner at Aktuell Group / São Paulo
2009–2010: Planning Manager, Cultural Sponsorship Consultant and Fundraiser at Edelman Group – Significa Comunicação / São Paulo
2006–2009: Intelligence & Trends Management, Events Planner and Project Manager at Edelman Group – Significa Comunicação / São Paulo
2005–2006: Freelance-jobs and Internships: Cultural Events and Cultural Marketing; Fundraising, Sponsorship und Cultural Investments / São Paulo
Awards and Accomplishments
2006: Article published about Differentiation Strategies through Cultural and Arts Sponsorship, Co-Branding and Cultural Marketing on the book: „ESTRATÉGIAS DE DIFERENCIAÇÃO - Idéias para obtencao de Vantagem Competitiva em cenários cada vez mais concorridos." DVS Ed, Brazil, 2006.
2006: Award for the Best MBA Thesis. Grade 10,00/10,00
2003: Award for the Best Bachelor Thesis of 2003. Grade 10,00/10,00
1997–1999 – Founder of a social impact group of school students called „Solidaria Idade“. Its main activities consisted in: organising activities in poor communities in Sao Paulo, organising workshops and debates in private schools about social inequalities, participation in National and International Conventions for the establishment of social policies for the Brazilian youth.